How We Rank


Each service comes with their own pricing options and fees. We evaluate this factor based on how much you get for what you are paying. Prices for different services will vary, but we want to make sure that the customer has a clear idea of how much they will have to potentially pay for a service.

Free Trial

When a service offers a free trial, it is a move of confidence in their product. The free trial allows the customer the opportunity to decide whether or not the service fits their needs and is worth the monthly fees.

Time in Business

It’s the tried and true that have been around for a while that provide the stability and trust customers need. This is why time in business is such an important factor in our ranking criteria.


Does the Instagram software manage any aspect of the following?:

  • Strategy
  • Metrics
  • Scheduling
  • Automated Growth
  • Policies/Compliance
  • Performance Management
  • Customer Satisfaction
  • Is it cloud based?

Mobile App Ratings

We looked at these companies and saw if they offered a mobile app for Android or iOS devices. If they offered one for both then they scored higher. We also looked at what their average user review scores are from the Google Play Store and the App Store on iTunes.

Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in this field and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Instagram Tool Review is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

User Review Moderation

In order to prevent fake and misleading user reviews, has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.